Yes, you CAN put a link to your website on an Instagram Story!
After mounts of testing, in which only verified account could use it, the link option for Stories is finally officially launched and can be used by anyone on Instagram.
By putting links in your stories, you can bring some more traffic to your website, if you have a large enough followers base.
As with other Story feature, you will find the new link option on the stickers tab. Just select the Link sticker, paste a link, and place it somewhere on your story.
It’s that easy!